Disney Sales 2080 → Dream It! Do It! Book

Disney Sales 2080 → Dream It! Do It! Book
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●●● Disney Entertainment ●●●

Marty Sklar began his Disney career at Disneyland in 1955. Known as ''the kid,'' he was the youngest of the creative team Walt had assembled at WED Enterprises. Dream It! Do It! is his own story of his epic Disney journey.

Hired by The Walt Disney Company after his junior year at UCLA, Sklar spent his first decade at Disney as ''the kid.'' But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot.

He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.

  • Introductions by Ray Bradbury and Richard M. Sherman
  • Hardcover
  • 384 pages
  • Published by Disney Press

  • Paper
  • 8 3/8'' H x 5 3/8'' W
  • Printed in U.S.A.

Item No.477416949511